What is a value-based incentive to encourage sign-ups for an email list for a notary business?

Providing access to a monthly newsletter that includes tips and discounts serves as a value-based incentive for sign-ups. This approach is effective because it not only gives potential clients something of ongoing value that can help them navigate their notary needs but also fosters a sense of community and ongoing engagement. The newsletter can offer educational content, recent developments in notary laws, and exclusive discounts, making the email list more appealing.

This kind of offering builds a long-term relationship with clients, encouraging them to see the notary business as a valuable resource rather than just a one-time service provider. It emphasizes the importance of providing useful information that can enhance the client's experience, thereby making them more likely to sign up. Additionally, the appeal of exclusive discounts adds an incentive that can motivate sign-ups, as clients appreciate receiving special deals that are not available to the general public.